New World Apparel

New World Apparel is the working name for a new apparel brand that includes clothing, shoes and accessories. The line will start with casual wear, including articles in the athletic and athleisure categories. All articles will feature compelling aesthetics and be of the highest quality. Pricing will be reflective of high-quality, premium-branded apparel and will produce comfortable margins; however will not gouge customers as-is typical for designer brands. In short, we will deliver high-quality, high-design apparel that is superior to designer brands, but at a more reasonable price point. <br> <br>New World Apparel will be built and operated by members of the BlackShares platform through an open process of hiring, voting on new designs, etc. <br> <br>The objective is to leverage the inherent ability of the Black community to create culture, which has always included fashion. We will popularize the brand within our community first, using our natural influence to then sell to a broader community—with the ultimate goal being to dominate every category in which we compete. <br> <br>Those who directly participate in building the brand (i.e. the executives, managers and staff) will share revenue generated by the brand. Another portion of the generated revenue will be shared among all active premium members on the platform per the BlackShares Empowerment Dividend. A third portion of the revenue will be added to the BlackShares Investment Fund for Black founders. <br> <br>This project is expected to generate billions of dollars in wealth for all participants, as well as billions of dollars in investments for Black businesses.