EVCooper Partners

After 15+ years in corporate UX research, I realized something: I was good at the work, but I wasn't energized by WHO I was helping. So I made a shift. Now I work exclusively with organizations that stand for something— businesses where purpose and profit coexist, where community matters, where soul isn't sacrificed for scale. I choose partnerships carefully—organizations doing work that matters, businesses I'm proud to support, people I genuinely want to see succeed. <br> <br>We partner with clients to take the digital and operational load off their plate — so they can stay focused on what they do best. <br> <br>Here’s how that looks in practice: <br> <br>For Mission-Driven Businesses <br> <br>The Challenge: You're competing with giants, but you have something they don't: soul, mission, community. I help you create digital experiences that communicate why buying from you matters—not just make it easy to buy. <br> <br>How I Help: <br> <br>Customer journey research (understand what motivates your audience) <br>Digital experience audits (find friction points costing you conversions) <br>Culturally-informed UX strategy (honor your mission while optimizing for growth) <br>User testing with your actual community (not generic audiences) <br> <br>Who This Is For (examples): <br> <br>Independent bookstores <br>Heritage travel companies <br>Cultural organizations and museums <br>Black-owned retail and service businesses <br>Mission-driven startups <br> <br>For Creative Agencies <br> <br>Your clients need UX research alongside the creative work you provide. I partner with agencies as a subcontractor, referral partner, or collaborator—bringing research expertise without disrupting client relationships. <br> <br>How I Help: <br>Subcontractor for client projects (white-label or collaborative) <br>Specialized research expertise (user testing, journey mapping, usability studies) <br>Flexible engagement (project-based or embedded) <br>Fast turnaround without sacrificing quality <br> <br>Who This Is For: <br>Creative agencies serving enterprise clients <br>Branding and content agencies <br>Design studios needing research expertise <br>Mission-driven agencies aligned with cultural impact <br> <br>Partnership Models: Subcontractor, referral, collaborative <br> <br>For Growing Companies <br>You need senior CX leadership but aren't ready for a full-time hire. I step in as your fractional CX executive—providing strategic direction, team guidance, and hands-on execution without the overhead. <br> <br>How I Help: <br> <br>Fractional CX Executive (10-20 hours/week) <br>Strategic CX roadmap and prioritization <br>Team leadership and mentorship <br>User research program development <br>Stakeholder alignment and executive reporting <br> <br>Who This Is For: <br> <br>Scale-ups <br>Funded startups building CX function <br>Companies in transition (interim leadership) <br>Organizations launching new digital products <br> <br>For Educators: I handle the behind-the-scenes digital work — LMS setup, course migrations, updates, and organization — so faculty can spend more time teaching, researching, and connecting with students.